DON´T MESS WITH THESE URBAN EDUCATORS

Source: The Guardian

URBAN ZEBRAS

What if urban educators taught traffic rules dressed as zebras and danced during the traffic red light? Inspired by the Colombian experience, in Bolivia the Department of transportation developed a program where urban educators get dressed as zebras, teaching children and adults urban values through empathy and comedy. The project's initial concept was to teach pedestrians and drivers the appropriate use of the pedestrian crossing and reduce congestion: urban zebras rejoice when pedestrians wait for green light and grab their head in agony when pedestrians jaywalk. Empathy, humility and comedy made them popular. 

 

References: 

- Sara Shahriari, "Zebra-suited urbanists of Bolivia undeterred by hit-and-run death", The Guardian, August 26 2014, http://www.theguardian.com/cities/2014/aug/26/zebra-urbanists-bolivia-hit-run-death-road-safety

- El Diario Nacional, "Cebras educarán en El Alto", 23 de Agosto de 2015, http://www.eldiario.net/noticias/2015/2015_08/nt150823/nacional.php?n=37&-cebras-educaran-en-el-alto

- Video: "Urban Zebra in La Paz":https://www.youtube.com/watch?v=4Vlgp9d2Jw4