Sources: Pop Up City

In Spaarndammerstraat, Amsterdam, in 2013, the city implemented an incentive system to reduce speeding and motivate good citizenship: Every driver that passes by the speedometer below the speed limit of 30 km per hour raises €0,03 for the neighborhood. "The city’s slogan: Max 30 — Save for the Neighborhood” (Pop Up City). The money raised by this initiative is granted by the city of Amsterdam and is meant to be invested in local community projects.



- Rebekka Keuss, "Amsterdam Rewards Safe Car Drivers With Money For The Neighborhood", Pop up city, August 15 2013,